‘Offensive’ YouTube advert for mobile war game Mobile Strike banned after featuring plus-size women in bikinis

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A ‘sexist’ YouTube advert for a mobile war game which features plus-sized women in bikinis has been banned.

The Mobile Strike ad showed two large breasted women in bikinis on sunloungers playing the game against each other.


A third woman, in a swimsuit, approaches them on her smartphone. She flicks her hair back from her face and stops looking into the camera.

In the final scene, she approached the other two women and stands with one hand on her hip whilst looking and smiling at the two other women having beaten them at the game.

The promotional has now been banned by the advertising watchdog for its “sexually-charged” content which it ruled was “offensive and objectified women”.

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