David Gandy insists men won’t “get laid” if they wear slogan T-shirts.
The 36-year-old model – who regularly features on best-dressed lists – has advised guys to smarten up their appearance and invest in plain tops and smart shoes if they want women to take an interest.
He said: “Good t-shirts are essential. Why grown men still walk around with slogans on t-shirts is beyond me. It’s a mystery.
“Do you think that putting on a tee with a funny slogan or picture is going to get you laid? Believe me, it won’t.
“A good plain white or black t-shirt is a hugely versatile piece.
Also get a good leather jacket – it will go with absolutely everything – and a good pair of shoes.
“Shoes are one of the first thing women look at – it’s true. A pair of shoes can make or break an outfit.”
Chelsea boots or Oxfords are good choices and make sure they are shiny and looked after.
“And David worries that British men have stopped “taking pride in their appearance” and dress down to fit in with their peers.
He told Men’s Fitness magazine: “In many ways, the English have gone down the very American route of always dressing down – I hope that’s going to change soon.”